Grocery chain removes plastic wrap from coconuts

Remark user, Rachael, sent Fresh Thyme in Minneapolis a Remark when she saw these coconuts wrapped in plastic. Her email was delivered to the CEO of Fresh Thyme who forwarded it on to the Store Director.

The store director followed up with Rachael a few days later and let her know that they found a more sustainable way to merchandise their coconuts! Sure enough, Rachael visited Fresh Thyme a few weeks later and the plastic was gone!

The Remark team reached out to Fresh Thyme and they were able to confirm that they had changed their merchandising across all 73 stores! We’re working with their team to quantify the impact on both saved cost & saved waste 🙂